Bangladesh Cricket Board (BCB) is hoping for a substantial raise of the brand value of Bangladesh national cricket team when the upcoming sponsorship deal will be inked, with the current agreement is all set to expire soon.
Top of Mind, known as a media planning company, won the sponsorship rights of the Bangladesh national cricket team spanning twon years for Tk 41.41 crores in 2015, coming from the behind to outbid countr’s leading telecom operator company Grameenphone. [Read also: Shafiul takes the challenge]
Later Top of mind sold their rights to Grameen’s business rival Robi Axiata Limited, which received unexpected coverage owing to Bangladesh’s brilliant run of form over the past two years.
During this period, the Tigers won one-day international series against India, South Africa and Zimbabwe and recorded Test victories against two top sides – England and Sri Lanka. Mashrafe Bin Mortaza and Co. also reached the final of Micromax Asia Cup Twenty20 at home last year to repay Robi more than what they would have expected.
Now, the current deal is set to expire at the end of May, but BCB officials said due to Bangladesh’s commitment in the ICC Champions Trophy, the deal would effectively end on May 24.
BCB chief executive Nizamuddin Chowdhury informed that they were going to start the bidding process immediately after the deal ended and hoped there would a fierce competition for the bragging rights.
“We won’t wait long to float the tender for our next sponsorship deal. After going through the financial proposal we will conduct the bidding. We are hoping to receive a lot more from what we have earned earlier due to the performance of our national team and the response that we are receiving in this regard is quite good,” he said.
Nizamuddin also said that they are hoping to get at least Tk 55 crores for the next two years when Bangladesh would play numerous international series at home and away.
“Considering the recent market value we are expecting such kind of value. Though it is too early to suggest anything but we are keeping all our options open to maximize our profit,” he said.
Last time BCB had fixed the base price at Tk 30 crore ($3.85 million approximately) and six companies submitted their financial proposals for the sponsorship rights that was eventually won by Top of Mind.
– Jannatul Naym Pieal, Correspondent, bdcrictime.com