The Indian Premier League (IPL) TV and digital rights have been awarded for the next five years to Star India, who will pay $A3.20 billion for the most popular domestic cricket tournament. [নিউজটি বাংলায় পড়ুনঃ ২১ হাজার কোটি টাকায় বিক্রি হলো আইপিএলের সম্প্রচার স্বত্ত্ব]
The staggering deal, which will run from 2018 to 2022, has turned out to be a financial windfall for the BCCI despite the administrative crisis it is facing at the moment. The announcement was made after an auction held by the Board of Control for Cricket in India (BCCI) in Mumbai on Monday.
“India, cricket and IPL have changed dramatically since (the first IPL in) 2008, and this bid is a reflection of that,” Uday Shankar, chairman of Star India, said.
“We believe the IPL is a very powerful property, and we believe there is lots more value that can be created for fans of cricket on digital and TV. We would remain committed to ensure the growth of sports in this country continues to be driven by the power of cricket,” he added.
To be noted, the media rights include broadcast (TV) and digital (mobile and internet) for various segments namely India, Middle East, Africa, Europe and America.
– Nazmus Sajid Chowdhury, Contributor, bdcrictime.com