Sony Pictures Networks India (SPN) has bagged Cricket Australia broadcasting rights for Indian subcontinent. Star Sports will not be telecasting the 2017-18 Ashes series and this season’s Big Bash League T20.
Sony will be telecasting games played in Australia for the next six years. The amount is yet to be announced. The deal also includes men’s and women’s Big Bash League, India, Pakistan and South Africa’s tour to Australia and the 2021-22 Ashes.
Sony lost the bid with IPL to Star India, the previous Indian broadcaster of Cricket Australia. After it’s acquisition of Ten Sports last year, it now holds Indian broadcasting rights of international cricket matches played in South Africa, Zimbabwe, Sri Lanka, UAE, West Indies and Australia.
“Cricket enjoys a high viewership in India and with the acquisition of the media rights of Cricket Australia, we are ensuring that the viewer has continuous cricketing action, all through the year,” said SPN chief executive NP Singh.
CA CEO James Sutherland said, “We are delighted to conclude this agreement with Sony. They understand the global value of Australian cricket. We’re also delighted with their support of our national women’s team, and the men’s and women’s Big Bash. One of Australian cricket’s key strategies is to ensure it has a sustainable approach to investment, so that we can keep growing the game, and the six-year deal with SPN is part of that strategy.”
The deal will begin from the upcoming Ashes series, starting from November 23.
-Ruffin, Correspondent, bdcrictime.com