2019 Men’s World Cup gave £350 million boost to UK economy: ICC
The International Cricket Council (ICC) has announced that the Men’s World Cup in England and Wales last year generated a total economic impact to the United Kingdom of more than £350 million ($447 million/€402 million).
According to the ICC chief executive Manu Sawhney, “This makes it one of the biggest sporting events in the UK in recent history.”
It is understood that the economic impact was generated through additional money spent in the host economy by event visitors and organisers as well as business-to-business supplier contracts and broader consumer spend.
An income of £46.5 million ($59.4 million/€53.3 million) came from more than half a million bed nights, courtesy of almost 650,000 out-of-town spectators, 128,385 of whom were international ticket buyers.
London has been credited as the city to have attracted the most direct economic impact, which is almost £65 million ($83 million/€75 million). The next two positions are for the two semifinal host cities, Manchester and Birmingham, who attracted a direct economic impact of £36.3 million ($46.4 million/€41.6 million) and £29.7 million ($37.9 million /€34.1 million), respectively.
The tournament turned out to be a huge success in terms of broadcast coverage as well. The live coverage of the event reached a global cumulative average audience of 1.6 billion viewers, while digital video content netted more than 4.6 billion views.
A big reason behind the tournament’s grand success from economic point of view if perhaps because England played throughout the tournament, and ended up becoming the ICC Men’s World Cup for the first time after beating New Zealand in a hugely dramatic final at Lord’s in London.