So far after the most extensive research has been done, the International Cricket Council revealed, cricket has more than one billion fans globally with Indian sub-continent having more than 90 percent of the total share.
As per the results of the research, the average age of fans (in the surveyed age category of 16-69) is 34 with a demographic breakdown of 61% male and 39% female.
ICC Chief Executive David Richardson said, “It is the first global market research project ever undertaken in the sport and having more than one billion fans in the surveyed age category of 16-69 alone, with an average age of 34, is undoubtedly an exciting and strong position from which we can drive the sport forward.”
The research was done to endow ICC and its member countries to understand the potential of global cricketing growth, to formulate possible strategies for globalization and enable the decision making in that regard.
Close to 70 percent fans are interested in Test cricket with fans in England & Wales showing the strongest interest in this format (86 percent), South Africa lead the interest in ODI cricket (91 percent) and Pakistan in T20I cricket (98 percent). Globally, T20I is the most popular format with 92 percent interest while ODIs are close with 88 percent interest.
Research showed two-thirds of fans are interested in all three international formats of the game. And the ICC Cricket World Cup and the ICC World T20 the most popular.