CA turns up anew with towering $1.182 billion broadcasting deal
Cricket Australia (CA) has overcame the jittery of ball tampering, emerged stronger than ever, signing the new broadcasting deal with unseasoned Seven Networks and Fox Sports who will, now, have the rights of broadcasting Australian summer of cricket for next six years.
The deal worth $1.182 billion.
Seven and Foxtel, majority owned by Rupert Murdoch’s News Corp, will jointly air all Test matches of Australia on the other hand, Fox have exclusive rights over one day and T20 internationals.
The deal fairly ended Cricket Australia’s forty years of relationship with Nine Network and Ten Network.
Cricket Australia CEO James Sutherland said later, “What we are particularly proud of in this partnership is the focus on extending our broadcast coverage of women’s matches.”
“Our partners are key to inspiring more women and girls to pick up a bat and ball. If more elite content is accessible to fans be it on TV or through their mobile devices, we’re helping tap into new audiences to attract them to the sport,” he said.
“Our thanks go to Channel Nine, who for more than 40 years has broadcast international cricket at a world-renowned standard – and in so doing has done more to promote our sport than any organization in Australian cricket history,” Sutherland said.
Fox Sports will also show the matches that will be broadcast on free-to-air by Seven – all men’s Tests, all women’s internationals, the 43 BBL matches and 23 WBBL games.
Foxtel chief Patrick Delany said they are going to offer “the most compelling, entertaining and innovative coverage of cricket”.
“It will be cricket like they have never experienced before,” he said.