CoA rejects Mumbai Indians’ plan to promote IPL in USA
It is no doubt that the most-successful Indian Premier League Mumbai Indians have the largest fan base in the world. With a major intention to promote and to expand their brand worldwide, Mumbai Indians came up with an idea to promote brand UPL in the United States. But unfortunately, it was turned down by the Supreme Court-appointed Committee of Administrators (CoA).
The move was contemplated on the lines of huge football clubs who fly to the Asian countries before the start of the main season to not only promote their game but also to widen the fan base of the teams.
Speaking to news agency IANS, sources said that it was unfortunate that the effort of Mumbai Indians to create and spread awareness about the IPL and increase the fan-following of the captivating league was rejected by the CoA.
“Since MI participate in a BCCI tournament, they must take written permission if they are looking at any such move. Mumbai Indians’ idea was to promote brand IPL and the game in the US and also to develop a new market for the game.
The team would have headed to the US and also play a few games with local teams so as to attract cricket lovers in the region and get them up close and personal with their favourite stars.
“In fact, MI was also keen to share any revenue earned in the process. The IPL clause says that if you as a franchise play outside of the tournament, any revenue earned is to be shared. MI had no problem with that as the idea was to take the game to more homes and increase the fan base,” the source said in a statement.
“MI even asked the CoA to provide the window as per their suitability. Playing local matches would popularise the sport as we all know that cricket is not followed much there and also, there are many Indians there and the franchise wanted to go and experiment and see how they can give back to the game,” the source added.
When asked if the four-time IPL winning champions were aiming for a profitable venture, the source added: “Selling tickets wasn’t their idea because you never know if you would even have the top stars like Rohit Sharma playing as they have national commitments.
The idea was to promote the brand and the game in the region. It was about making a noise. The franchise is very serious about the idea and wants to bring it up with the BCCI in the future as well. IPL is a global brand in cricket playing countries, but what about the upcoming nations?
“Isn’t this why football clubs come to Asian countries on their pre-season tours? That is how you expand the brand and make the game more popular. It is no mean project and MI is ready to do that and should get the required assistance.”
Just as when the Supreme Court-appointed Committee of Administrators (CoA) was notified of the proposal from Mumbai Indians to promote brand IPL in the US, it immediately decided not to give green light over the approval.