ICC inks $3 million sponsorship deal with GoDaddy Inc. for ICC WC 2019
GoDaddy Inc. has become an official partner for the ICC World Cup 2019, to be played in England and Wales from May 20 to July 14 this year.
Sports marketing experts estimate the size of GoDaddy’s sponsorship deal to be $2-3 million.
Nikhil Arora, managing director and vice-president, GoDaddy India said, “ICC World Cup provides a unique opportunity because two-thirds of the world’s population, including India, will watch the event. We are focused on growing in tier II and III towns, where the next wave of 200 million internet users will come. We want to use ICC World Cup to both engage with customers and promote the benefits of coming online,”
Campbell Jamieson, General Manager, Commercial at the International Cricket Council said,
“We are excited to partner with GoDaddy for the Cricket World Cup 2019. GoDaddy has, for a long time, been a formidable supporter of sport in India and around the world and has successfully leveraged the influence of sports to empower and inspire entrepreneurs.”
“Our partnership with GoDaddy connects their entrepreneurial zeal with the year’s biggest sporting extravaganza, which I know will be a winning combination,” Mr. Campbell said.
The ICC’s global partners include car maker Nissan Motor Co. Ltd, smartphone maker Oppo Co. Ltd, MRF Tyres Ltd and Emirates Airlines, which are estimated to be paying about $6-8 million a year.
As part of the sponsorship, the company will have a significant on-ground presence, including the perimeter of the ground, side-screen and backdrops at the stadium.
GoDaddy will also conduct activations to engage with fans visiting from India along with launching an above-the-line (ATL) campaign targeted at entrepreneurs and small businesses.