PCB signs contract with Pepsi as the chief sponsor
Pakistan Cricket Board (PCB) has signed a contract with Pepsi as the main sponsor of the Pakistan national team until June 30, 2021. The popular beverage brand has been sponsoring the Pakistan cricket team across tournaments over the last two decades. Their contract will be started through the bilateral series against England that will take place on August 5 at the Old Trafford in Manchester.
Due to the COVID-19 pandemic, Pakistan cricket was going through s tough time. Their home series against Bangladesh had to be postponed and even the PSL had also postponed because of the ongoing pandemic. Marketing and Franchise Director at PepsiCo Pakistan, Saad Munawar Khan expressed his pride and happiness of continuing the brand’s association with Pakistan cricket.
“We are proud to continue our much-cherished journey with Pakistan cricket as the principal partner of the Pakistan men’s national cricket team. Pepsi, Pakistan cricket and our passionate supporters are all part of one family and we are very excited to see our champion cricketers taking the field and making us proud with stellar performances,” Munawar said.
.“Pepsi has been our valued partner since the 1990s, during which period we have shared great on-field memories and we look forward to that continuing over the next 12-months” Babar Hamid, PCB’s Commercial Director, while laying importance of the partnership.
“This extension of the partnership not only reflects our relationship and understanding with Pepsi, but also indicates the value that they place on the profile and visibility that sponsoring the Pakistan men’s national cricket team brings,” Hamid mentioned.