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Sachin Tendulkar files $2 million law suit against Australian bat manufacturer


Indian living legend Sachin Tendulkar has filed a civil lawsuit against Australian cricket bat manufacturer Spartan Sports in royalty issues, The New York Times reported on Friday.

Sachin Tendulkar files $2 million law suit against Australian bat manufacturer

The former great accused Spartan of using his name and image for their brand product promotion.

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Tendulkar said in filed court papers this month that Sydney based Spartan Sports International made an agreement with him in 2016 to pay at least $1 million a year to use his image, logo and promotional services to sell “Sachin by Spartan” sporting goods and clothing.

The document, therefore, showed the superstar appearing in various promotional activities for Spartan in London and Mumbai.

But according to the claim, the company failed to pay the agreed amount in September 2018. Tendulkar, therefore, said he requested for the payment formally but eventually turned the agreement down when Spartan repeatedly failed to pay.

The Indian great asked them not to use his name and images in the company products from then on.

His lawyers, Gilbert + Tobin, said in court papers that companies in the Spartan group have “continued to make use” of the Tendulkar trademarks, his image rights including name and photo and other advertising materials even since the agreement was terminated, and have continued “to manufacture, promote, sell and/or supply the products”.

A Twitter account, “SachinbySpartan”, is still live and features 270 posts about the branded products, last updated back in December 2017. An Instagram account of the same name also features 181 posts which was also lastly updated more than eighteen months ago.

In the issues law suit, Tendulkar has also accused a number of Spartan companies for misleading or deceptive conduct, including for allegedly representing that he endorses the products.
He is also suing for passing off – for suggesting an official endorsement or sponsorship relationship – and breach of contract.
He is also seeking a court order that products bearing his name and images be handed over or destroyed, and an order that the Tendulkar trademarks be cancelled on the Trade Marks Register.

 

A preliminary hearing of the dispute is marked for June 26 in Sydney.

Sachin Tendulkar, the world’s leading run-scorer in Tests and one-day internationals, with more than 34,000 runs and 100 centuries, in a 24-year long career that saw the farewell in 2013.

In 2012, he was made an honorary member of the Order of Australia, one of the country’s highest civil awards.

 

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