Some more Chinese sponsors decide to stay away from IPL
Vivo has withdrawn themselves from IPL title sponsorship this season. As a result, Board of Control for Cricket in India (BCCI) is now having problems finding new sponsors.
The board’s concerns have been further heightened by other Chinese sponsors of the Indian Premier League (IPL). According to sources, they may also stay away from on-air advertising and sponsorship from the IPL this time.
Political relations between India and China have also had an impact on the world of sports. There is a tendency across the country not to use Chinese products. Vivo has stayed away from IPL keeping that attitude in mind. Vivo has a contract worth Rs 440 crore a year with BCCI. The board has problems with organizing the IPL in the United Arab Emirates as they have moved away. Because, it is not easy to find a title sponsor of such a large amount quickly.
This could add to the board’s worries, as Chinese brands that advertise on-air during the competition will be under pressure from broadcaster Star Sports if they move away. Despite the departure of Vivo, Chinese brands like Oppo, Real Me, Xiaomi, Huawei and Lenovo are still involved in the IPL.
The sentiment in India against the Chinese brand is making these brands think. In the current situation, Chinese brands do not want to advertise in IPL 2020, according to a report published in Inside Sport. It has been said that Vivo and Oppo together spent Rs 240 crore in the advertising sector during the IPL last season. But, this time they are completely away from the competition.
Paytm, Sugi, Zomato, Dream11 also have ties with China. In this situation, they can also rethink their strategy with the IPL. Star Sports earned Rs 2,100 crore from last season’s IPL. This time their income is expected to be reduced to Tk 1,500-1,700 crore.
This time IPL is going to be during Diwali. With the festival season in mind, the BCCI is rapidly looking for new title sponsors.