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Success of youth team will bring sponsor this time, believes BCB


Situation is not going well for national team. Failure to perform favorably has a negative impact on the Bangladesh Cricket Board (BCB). Because of this, no one is not responding to the tenders of sponsors of the national team, ‘A’ team, U-19 team and women’s cricket team.

Success of youth team will bring sponsor this time, believes BCB

There have been no benefits by increasing the time of submission of tenders. No organization has come forward to sponsor. As a result, BCB is forced to negotiate bids with various organizations. A BCB official, who declined to be named, said the situation has been embarrassing for them.

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“This situation is embarrassing for us,” said the BCB official. “We have seen a different picture before. Of course, maybe the main reason behind this is the poor performance of the national team. As the national team started to perform brilliantly from the World Cup 2015, we saw the sponsors squirm. Now turning away is the result of bad performance we will have to be agreed.”

A few days ago, Bangladesh Youth team won the Under-19 World Cup title. The BCB official is hopeful that the success of them will help sponsor BCB.

“When no bids have been submitted, we may have to go to another arrangement,” he said.

“Must settle with some established organization. We hope that many organizations will be interested in sponsoring titles this time for the success of the youth team.”

BCB called for a new contract on January 8 this year. The deadline for submitting tenders at the initial stage was January 26. Later on, no organization showed interest.

BCB had earlier canceled the deal with Robi, one of the country’s leading mobile phone operators, on August 7,2018. Unilever then signed a 17-month contract with BCB from September 1,2018 to January 31, 2020.

For this, they had to pay Tk 33 crore to BCB. This time, the BCB expects more than 3 times the amount paid by Unilever for a 38-month contract from February 1, 2020 to March 31, 2023. Therefore, the base price of the tender was estimated at Tk 85 crore.

BCB disappointed because no one showed interest. However, they are optimistic about getting sponsored soon. Akash DTH has been the sponsor of Bangladesh in the ongoing series against Zimbabwe.

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