CWC 2019: Sponsors set to lose big if rain spoils Indo-Pak clash
Business sponsors might lose a big amount of 100 crores INR if rain spoils the party in the much anticipated game between India and Pakistan in ICC Cricket World Cup 2019.
ICC Cricket World Cup 2019 is slowly progressing to its mid stages. The tournament has a major threat of rain as four matches have been washed out so far, which is higher than the no. of washouts in all the previous editions.
The biggest rivalry in the history of the tournament, India vs Pakistan is also said to have some threats of rain on Sunday, June 16th. If rain spoils the party on Sunday, it will be a huge disappointment for everyone, not only fans but also business sponsors.
Major sponsorship investment is made on this game as it is much anticipated one in the history of the tournament. It is said that of rain spoils the whole match, then it will be nearly a loss of 100 crores INR for the sponsors.
“Even if there is inventory left, it may be sold at 50 percent higher rates than the current prices. The inventory on World Cup was being sold as packages, which include all matches (India and non-India) customized as per brand requirements or outlays available,” Pachisia said.
It is said that nearly 25 laks INR is paid for a 10 seconds slot for an ad in the game between India and Pakistan. At the same time, missed inventories during the previous washouts are also given some slots during the epic rivalry.
“The broadcaster tries to use the missed inventory in the matches scheduled for later dates, on a like-to-like basis. This means that if an India match is canceled, the advertiser can opt to use that free commercial time (FCT) on another India match, and same goes for a non-India match, FCT can be booked on another non-India match, provided there is inventory available on later matches,” said Pachisia.