Daraz becomes new national team sponsor
Daraz, the leading e-commerce platform of the country, has become the new sponsor for Bangladesh national cricket team.
The Bangladesh Cricket Board (BCB) has confirmed the news on Wednesday (April 7) through a press release.
As per the release, Daraz has been awarded the rights under which its logo will appear on the kits of the Bangladesh national team(men’s and women’s), the Bangladesh A team and Bangladesh Under-19 team.
Meanwhile, Daraz’s sister concern Hungrynaki will be the team kits partner.
BCB CEO Nizamuddin Chowdhury said that the board is delighted with the new partnership with daraz, which will be effective from Wednesday and will run up to 30 November 2023.
“Within a very short period Daraz has become one of the leading e-commerce sites in Bangladesh and arguably the most popular. The way Daraz has provided customer service at the doorsteps of millions of people, especially during the challenging period of the Covid-19 pandemic, has been admirable,” said Chowdhury.
“The BCB is delighted to form a partnership with an organization of international repute and one that has a progressive and innovative outlook. I thank Daraz for coming forward and associating its brand with Bangladesh Cricket. I am sure this will be a strong and durable relationship as we work towards the common goal of pursuing successes for Bangladesh cricket,” he further added.
Daraz’s Managing Director Syed Mostahidal Hoq was also quite happy, as he said: “This is an auspicious moment for us because it always gives you immense pleasure to be able to do something for the country. By sponsoring our National Cricket Team we feel that we have become a part of the passion and glory associated with the game in Bangladesh and we look forward to celebrating many achievements in the years to come.”
Daraz’s journey with BCB will officially kick-start in Bangladesh’s upcoming two-match Test series against Sri Lanka, starting on April 21 in Kandy.
BCB was finding it hard to get a sponsor for a long-term deal due to the corona pandemic. They had a previous long-term contract with Unilever which expired in January 2021 and since then the team had been running with interim sponsors.