ICC wins top sports category for Facebook video views in 2020
International Cricket Council (ICC) has achieved a new dimension as it got a unique recognition for viewing from the audience. ICC has nominated the best sports body in respect to viewing videos in Facebook. In ICC’s Facebook channels have attracted a staggering 1.65 billion video views since the start of 2020. Therefore, it made the leading sports body in terms of video consumption.
Demonstrating the ICC’s success in its concerted effort to reach out to fans with engaging video contentThe figures are based on findings from the Facebook-owned analytics tool CrowdTangle.
While the Women’s T20 World Cup received 1.1 billion views, the under-19 tournament attracted 747 million views across ICC channels.
Fans got access to ICC’s vast reserves of archival footage, which was complemented by clips from Cricket Inside Out and 100% Cricket. Two talk shows launched by ICC to keep cricket-starved fans hooked during the prolonged lockdown.
The April-June period saw the ICC Facebook page draw two and a half times more engagement than other leading leagues and sports bodies around the world As a result of those efforts.