Pakistan struggling to find sponsors, using logo-less training kits
Pakistan cricket team are set to return to international cricket with a series against England after coronavirus lockdown. Pakistan has already reached England with a huge group of about 35 members to play three Tests and an equal number of T20Is.
However, before the start of the series, they fell into a different difficulty. There is no way they can find a sponsor for the national team jersey. As a result, the practice jersey of the Pakistan team in England shows that there is no company logo. They are in an extra trouble with this.
The latest sponsor of the Pakistan cricket team was soft drink maker Pepsi. The Pakistan Cricket Board (PCB) could not take a new sponsor due to coronavirus after the contract with them expired. Now if they don’t get a new sponsor, Pakistan will have to play with a logo-less jersey.
Although PCB did not receive the sponsor at all, it is not. Only one organization has come forward to sponsor the Pakistan team. However, their proposed amount is only 30 percent more than the previous agreement, Pepsi. Where the PCB was hoping to get more than before in the new deal, it received less than half of the previous offer. So the country’s cricket board did not come up with the proposal.
The coronavirus epidemic has been cited as the reason for not getting such a sponsor from the PCB’s marketing department. However, analysts think that this is just an excuse. Because long before the coronavirus came, there was no sponsor in Pakistan’s domestic cricket.
Only time will tell whether this will happen in the case of the national team. The probable start date of the series against England is August 5. In other words, the PCB still has about a month.