VIVO won’t be the sponsor for IPL 2020, BCCI needs to find a new one
The thirteenth edition of the tournament is all set to be played in the UAE due to the alarming coronavirus situation in India and said to keep Vivo as the chief sponsor. Unfortunately, VIVO has dealt a huge blow to the BCCI ahead of this year’s Indian Premier League (IPL). As they are pulling out as the title sponsors for the tournament due to raising voice around.
After the IPL Governing Council (GC) confirmed that it has retained all of its sponsors including the Chinese ones for IPL 2020, VIVO’s decision comes just two days after it due to voice around. But the Chinese mobile manufacturing giants have decided to end their contract this year only.
VIVO maintained the title sponsorship of the IPL after submitting a bid of Rs 2,199 crore over the next five years. VIVO won title sponsorship for the first time in 2016 and now it’s come to an end today.
A journalist from BCCI confirmed that, VIVO has decided to end the contract with the BCCI. But the company will be back next year and would see out their contract that ends in 2023. Therefore, BCCI will now have to find new sponsors for IPL 2020.
After finding itself in the middle of a social-media storm in the last 48 hours because the IPL GC said that it would be retaining all its sponsors, VIVO has exited the IPL this year . The BCCI and the IPL Governing Council have faced criticism for retaining Contract with the Chinese company.
There was calls all around the country to boycott China after the clashes between the Indian and Chinese troops in eastern Ladakh in June. The BCCI had promised to review the deals in the aftermath of the violent showdown but decided to stick with the sponsors.