Akash DTH returns as Bangladesh kits partner
As Bangladesh prepares for its return in international cricket, Akash DTH has come forward as team kits partner.
The Bangladesh Cricket Board (BCB) confirmed the deal on Friday. Akash DTH is forms a part of Beximco Communications Limited.
“The Bangladesh Cricket Board (BCB) announces that AKASH has become Team Kits Partner of the Bangladesh National Cricket Team (Men’s) for West Indies Tour of Bangladesh 2021,” a BCB release said.
“AKASH is the pioneer of Direct to Home (DTH) digital satellite service in Bangladesh. It is a brand of Beximco Communications Limited.”
BCB has been struggling with sponsors since last year, even before the pandemic had started rage in Bangladesh. The Tigers were without any kit sponsors during the first Test against Pakistan in Rawalpindi.
After the deal with Unilever ended in January last year, Akash DTH sponsored Bangladesh in the home series against Zimbabwe. The men’s national side had not played a single international game since then.
BCB was struggling with broadcasting partners as well. They have decided to sell broadcasting rights series by series. T Sports and Nagorik Television bought the rights for West Indies after Ban Tech had acquired the deal at a huge sum of money.
Bangladesh vs West Indies fixtures-
Jan 20: 1st ODI, SBNCS, Mirpur
Jan 22: 2nd ODI, SBNCS, Mirpur
Jan 25: 3rd ODI, ZACS, Chattogram
Feb 3-7: 1st Test, ZACS, Chattogram
Feb 11-15: 2nd Test, SBNCS, Mirpur